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A comprehensive event marketing strategy including both traditional and out-of-the-box practices can help you gain a competitive advantage.

The event marketing best practices in 2021 include effectively using social media platforms, partner outreach, and email marketing campaigns.

Globalization has increased competitiveness in the business world. Today, we must create and sustain a competitive advantage to survive and thrive in our ambitious field. One effective way to do so is using event marketing. In the following article, we focus on the potential of using social media for event marketing.

We’ll explore in this article how free event promotion works, and how to promote your event without spending so much money on paid ads online.

Event marketing is about setting priorities and taking actions accordingly. In other words, event management companies should specify what are the most important aspects of event marketing strategies to consider first. That being said, we’ll explore in this article how to set up an event marketing timeline – that’ll raise the productivity and efficiency of your event marketing.

Event marketing is a vital component for the success of any event. However, creating an event marketing plan might be a daunting process and it usually takes a lot of time, which, event management firms prefer to spend on organizing events instead. That’s why we brought you in this article — our hand-vetted event marketing plan template — that you can follow to craft the perfect event marketing strategy. 

Let’s say you have the perfect event, it’s well-organized, and you’ve put tons of effort and time to craft it, to make it one of the most discussed events out there. However, no one has heard about your event. This has definitely happened because —as an event manager—you’ve failed to understand the importance of event marketing, and how it can bring you the number of attendees you projected when you started organizing it.

Social media marketing nowadays is the king. However, properly promoting your event on social media is often overlooked. With proper tools and strategies, event management companies can double their earnings, and bring more attendees while sitting behind their computer screen.

Your event is well-organized, will provide value to the attendees and you believe that it’s the best out there. However, if no one attends that event, then your time, effort, and money are wasted. Bearing that in mind, every event manager should consider creating an event marketing plan to make their event a success and reach out to potential attendees.

But what is an event marketing plan? 

Hello world! My name is Gediminas Strimaitis and I’m a co-founder of Avovent. It is my pleasure to write the first article on our blog, introduce us and what we do and, in the end, perhaps even connect with you, dear reader.

Since 2015 me and two colleagues (Dominykas Gobė and Emilis Strimaitis, who is actually my brother) have been working together on various businesses. That required a lot of travelling as well as attending countless conferences and exhibitions. Emilis regularly gave presentations for thousands of people. After some time, we started to recognize flawed patterns in such events and the way they are managed.