If you have run out of ideas for your upcoming event, you have come to the right place. Here are several VIP type of events to plan. No doubt, they will help you switch up the game and attract more visitors than ever before.
According to Bizzabo, 54% of B2B marketers within the Professional Services industry host VIP events. So, there sure must be a good reason for doing so. See, people love the VIP treatment. Whether it’s a VIP gift, access, or activity, it makes visitors unique and appreciated.
Without further ado, let’s get into VIP ideas to incorporate on your next business occasion.
Top Three Type Of Events To Plan For VIP Guests
It’s 2021, so it’s time for out-of-the-box experiences and unique offerings. Keep in mind; if you are still into the traditional event marketing ways, you are way behind your competition. Instead, it would help if you try and come up with an engaging type of events to plan for your visitors.
Here are the best three ways to do so.
Rent An Unconventional, Picturesque Venue
VIPs love aesthetics since they are primarily associated with luxury. And if you manage to choose a suitable venue, the event will virtually come together itself. For instance, you can rent a private screening room, a VIP whiskey bar, a penthouse, a villa with a pool, or even a mountain lounge.
Essentially, the choice of venue depends on your target market. Apart from your guest list and capacity requirements, you should also consider your budget.
Your VIP event can take the form of a weekend getaway, a live performance, or a banquet dinner. To further boost your event marketing, you can also hire a catering service. It will surely place your brand in the high-end.
Another great tip at this point is to go for VIP invitations that fit the style of the venue (and overall type of events to plan). Instead of generic invitations sent by mail or email, you will achieve a much greater effect with personalized ones.
Better yet, you can develop an innovative way to deliver the invitations, such as hiring a courier. Also, you can provide the invitation in gift baskets with your brands’ products or some other surprise that reflects your company’s mission or vision.
Say you will have your VIP event in an unexpected location. The invitation should reflect this choice and further intrigue your guests. For instance, you can set up the pick-up date and time, but don’t give away other details, such as accommodations, food, and so on. Keep in mind; you will have to provide them instead.
However, with such a tactic, your event will promote itself. Guests will “fight” for a VIP spot on your list, and you can make great use of this, such as increased sales and profits.
Award Your VIPs
Another great idea to incorporate in your VIP event is to hand out awards. Your VIPs at this point might be sponsors, employees, loyal customers, or even your business partners. In turn, you can use your event as an opportunity to give out your appreciation rewards, lifetime achievement awards, or other honors.
It’s excellent marketing for your current and future events. See, all guests will love the ceremony, take pictures, and share this memorable moment across social media. In turn, you will get free advertising across different platforms. These photos and word-of-mouth will get to your attendees’ friends, family, and acquaintances. In other words, you will reach audiences you didn’t even know existed.
One great tip is to hire a professional photographer. See, VIP is an interesting type of events to plan. However, it implies a bit higher costs. Now, the photographer might cost you a bit, but it will be worth it. You can provide your guests with a private online photo album after the event is over. If the photos are of good quality, they will surely feel intrigued to share them across socials.
VIP Lounge Inside A Larger Event
Sure, VIP events can take place independently. However, this isn’t the only type of events to plan for VIP guests. Apart from an exclusive event, such as an executive function or a private dinner, you can also go for VIP activities within a larger event.
For instance, if you are hosting a conference, festival, or any other physical event, you can set aside a private area for your VIP guests. See, your VIP guests might be the guest speakers, attendees with VIP tickets, or invite-only guests. Either way, you can apply the same tactic. All you need to do is set up a separate sitting area and bathrooms for these guests.
A great event marketing tactic to incorporate at this point is to host a giveaway for VIP tickets. For instance, you can have an Instagram giveaway. You can ask your followers to share the post or tag their friends. People will love to get this exclusive treatment, so you can immediately expect increased traffic.
Furthermore, you can use RFID wristbands, which contain a smart tag of an RFID chip and antenna. You can go for a visible card or an embedded tag, depending on your preferences. RFID wristbands help even staff to identify to who they need to grant access in the VIP area. They come especially useful if your event has multiple entry points, which might be confusing for both guests and employees.
Conclusion – Are VIP Events A Good Type Of Events To Plan?
VIP events can vary widely, depending on your target market, the venue you choose, and your budget. However, one thing is for sure. To achieve significant results, you will undoubtedly have to spend more. Still, if you plan the event well, it will all payout in the end.
As mentioned, you can go for a standalone, exclusive VIP event or incorporate VIP activities within a larger event. Whichever direction you go in, you can make use of the three strategies, as explained before.
So, to answer the question, VIP events are sure a worthwhile type of events to plan.