According to DataReportal, TikTok has 689 million monthly active users worldwide as of January 2021 (without the users in China). Furthermore, TikTok is the most downloaded app on the Apple App Store. It’s available in 155 countries (Apptrace), and users spend 52 minutes per day on the app, on average (BusinessofApps).
Thus, it’s safe to say; you can significantly benefit from using TikTok on your following event marketing strategy. And this is especially true if you are hosting an online event aiming to reach a global audience.
Still, keep in mind; TikTok will lead conversions in the form of attendees only if your target audience uses the platform. If the answer to this question is yes, keep on reading to find the best event marketing strategies for TikTok.
Top 3 Strategies on TikTok Marketing For An Event
If you have not utilized TikTok for marketing for an event, now it’s time you do. You can take one of the following suggestions or combine them all. Either way, make sure to remain creative and unique.
More importantly, it would be best if you found a way to speak the language of TikTokers, and here’s how you can do so.
Join A Viral Trend
If you have ever used TikTok, you are probably aware – the app is all about challenges and viral trends. It can be anything, from dance to lip-syncing a song or simply a joke.
You can find the ongoing popular challenges on TikTok if you press the search button. See, when a trend goes viral, its attached hashtag appears on the list. The rule of thumb is, the more popular the hashtag, the higher you can find it on the list.
If you are willing to reach more users, it would be best to go for a more popular hashtag. Joining a viral trend can substantially increase the view count of your video. Still, the challenge should not be direct marketing for an event. Instead, it should create engagement and brand awareness. In turn, if you gain the viewers’ attention, they can visit your website and find additional information on your upcoming event.
Create Your Hashtag
If you cannot find a relevant challenge for your brand or event marketing, you can create one, similar to Jimmy Fallon. He started the #TumbleweedChallenge and featured his TikTok favorites on The Tonight Show! We witnessed thousands of videos with over 9 million views in only a few days, which is pretty impressive.
At this point, you need to come up with an engaging topic relevant to your audience. In other words, your followers should want to take part in your challenge. When your followers create content, they expand your reach using your hashtag, acting as brand ambassadors. So, it would be best if you came up with something relevant for your event.
For instance, if you are hosting a music event, you can create a dance challenge. Better yet, you can use one of your headlining act songs.
At this point, it’s also essential to include the hashtag on all platforms. Say you are using Facebook and Instagram for marketing for an event. You can post content and link it to your TikTok challenge. For even better results, you can also offer a prize. You can provide free tickets to your event, some discount, products/services of your brand, and so on.
Partner With Influencers
Nowadays, your in-house team can take you to a certain level. However, starting from there, third parties should take over the marketing for an event. After all, people entrust these unrelated entities more, and especially if they are their favorite influencers.
In turn, partnering with a TikTok influencer can help you reach a significant customer base. TikTok stars can easily create a challenge and make it go viral. Thus, if you don’t have an existing followers base, this strategy is the most suitable.
Sure, it’s important to choose an influencer with many followers that appears in the TikTok search and top recommendation. However, it’s even more essential to go for a person that’s consistent with your brand and overall event marketing strategy.
For instance, if you are hosting a minor event, you should go for a local influencer. At this point, the influencer might hold a meet and greet at your event, online or offline, further boosting your brand. With the COVID-19 pandemic, all Cisco Webex, Zoom, and Omegle have proven helpful for the cause.
Furthermore, the influencer should suit your niche. If you are hosting a beauty-related event, you sure cannot go for a food influencer. It’s irrelevant, untrustful, and overall, doesn’t make sense.
In general, your brand and chosen influencer should have the same target audience. It’s the best way to achieve effective and significant results on TikTok, or any other social media platform, in this regard.
Final Thought – Is Tiktok Useful For Marketing For An Event?
The most straightforward answer is yes, you can utilize TikTok to achieve excellent results for your event marketing. Still, there are several details you need to consider as well.
As mentioned, your target audience should be using TikTok so that you can reach them there. If not, you will be spending your time and resources without the potential to achieve the wanted results.
Essentially, there’s no limit on what you can do on TikTok regarding marketing for an event. You can adjust your strategy in whatever way you see fit. Still, the most popular alternatives include joining viral trends, developing your own hashtag, and partnering with influencers.
After all, nowadays, you can find even the most popular brands using TikTok for event promotion. So, if you haven’t utilized this tool to date, now it’s your great chance to do so. Jump into “the bandwagon” and use the app’s user-friendly features and simplicity to your advantage!